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Despite general rollbacks in the realm of print, promotional poster designs continue to thrive.

The HOW Promotion & Marketing Design Awards deadline has been extended to 11:59 pm EST on Monday, April 24!


Seattle’s Cinerama bears the tagline “Seattle’s Most Epic Movie Theater”—and for good reason.

Aaron Draplin will be judging PRINT magazine’s 2017 Regional Design Awards—now open to both professionals and students. Enter today before it’s too late!


Words by Rebecca Bedrossian

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It’s a real challenge starting up your own craft brewery these days. After all, on average, one new brewery opens up every day in the U.S.

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Washington, D.C.-based artist Rob Generette III, aka Rob Zilla, has a thing for digitally drawing athletes.

As we approach the Early-Bird deadline for the 2017 HOW In-House Design Awards(it’s May 5!), the HOW team decided to go on a pretty intense gif hunt in order to more seriously communicate the reasons why you and your team should enter.

Hear from Jason Tselentis at HOW Design Live 2017! Register by April 14 to get your best rate.


As associate professor of typography at the University of Reading, Gerry Leonidas has taught students in its Master of Arts in Typeface Design (MATD) since 1999.

By Lucia Wang

A widely known psychology theory in the web design Murfreesboro Tennessee community, Gestalt principles describe the way our brain makes sense of visual information. Without the audience being aware, Gestalt principles are omnipresent in logos and adverts: associations, symbols and visual representations that become deeply ingrained in our brains, such as the WWF logo below.

HOW Promotion and Marketing Design Awards

If there’s one thing that wins me over in an advertisement, it’s effective use of humor.

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